Starting her career 20 years ago with a prestigious makeup brand, Jenna embarked on a journey through the beauty industry, gaining invaluable experience from the ground up. It was a pivotal visit to the brand’s head office that ignited Jenna’s passion and deepened her interest in the business of beauty.

Driven and ambitious, Jenna secured a Sales and Marketing position with New Zealand’s largest beauty distributor. Immersing herself, the business of beauty crash course began.

Her role encompassed a diverse range of responsibilities, from sales and marketing to merchandising, distribution, and logistics. Through firsthand experience, she witnessed both the triumphs and challenges faced by beauty brands in the retail landscape, accumulating a wealth of knowledge along the way and was a big part of retail compliance for successful brand partnerships.

Armed with this insider knowledge, Jenna transitioned to a national role, where she spearheaded sales growth initiatives for a prominent Australian beauty brand. Over five years, she played a pivotal role in nurturing retail relationships, enhancing brand awareness, and driving distribution support across New Zealand.

In addition, Jenna has balanced numerous roles, including Territory Management and Business Development for both large beauty corporations and small beauty and wellness brands. With over two decades of experience in B2C and B2B sales within the retail beauty sector across New Zealand and Australia, Jenna embodies a wealth of expertise and a profound understanding of the industry landscape.

Believing that the retail experience is an important part of the customer journey and striving to bridge the gap between small brands and retailers, Jenna created Project Monday. This initiative serves as a sanctuary for small beauty and skincare founders, providing a supportive environment where they can address challenges, access resources, support and navigate the complexities of expanding their brands into the retail space for the first time.